Collective Understanding, One Perspective at a Time.
Everybody wants to understand what is going on in the world. We sit down with leading voices from across geographies, industries, and generations to unpack their perspectives — and bring their insights to everyone.
From a Conservative Youth Party to Europe's Biggest Cannabis Company
with Finn Hänsel
His journey started in a conservative youth party. Today he runs Europe's biggest cannabis company. Finn Age Hänsel joins Tobi to share his journey from that political awakening to founding Sanity Group in 2018, building against decades of stigma, navigating a regulatory landscape that shifts country by country, and educating the public on the benefits of cannabis. He and Tobi trace how the company's revenue has grown over the past three years, and where Finn sees it heading: a rise that speaks to cannabis as both a serious business case and a subject society is only beginning to make sense of.
A candid conversation about Finn's conviction, the stigma behind cannabis, and what happens when you follow your intuition in your entrepreneurial journey.
Africa's First G20 and the Bet on the World's Last Real Growth Market
with Dr Anthony Costa
JOIN COUNDER · JANUARY 2027 · CAPE TOWN
Two ways to be part of Counder.
Counder Conference is curated — five days in Cape Town, held to 500 Counder members, by invitation or application. Counder & Friends brings together a vibrant mix of people — partner-hosted events and a celebration on the final day of the conference.
COUNDER CONFERENCE — 25-29 JAN 2027 · CAPE TOWN
Apply for an invitation to the Conference.
Counder Conference is invite-only and built around the unconference format, held to a maximum of 500 Counder members. The perfect scale for people to shape the programme, the discussions, and genuinely get to know each other. Each year, we accept a small number of self-applications to join as Mission Partners.
About Mission Partners
Mission Partners sustain the curation, the experience, and the quality of the gathering for everyone. As an approved applicant, you commit to a €2,500 Mission Partner contribution, invoiced upon acceptance.
Curated for breadth and depth.
We curate for
Breadth across disciplines — investment, corporate leadership, entrepreneurship, public service, culture, sports, and philanthropy
A diverse mix of regions, backgrounds, and perspectives
Long-term thinking and candid dialogue
Mission Partner perks (if approved)
A place at Counder Conference (25–29 January 2027)
Early access to the conference app to pre-reserve sessions and excursions
A seat at the partner reception
+2 guests to Counder & Friends
Thank you for applying to join Counder.
Every application is read by our team — we curate each cohort for breadth and balance. If approved, you’ll receive a confirmation email and an invoice for your Mission Partner contribution. No payment has been processed.
You’re invited.
Welcome to Counder. Confirm your place at the Conference below — and, as an invited guest, you may also choose to support Counder as a Mission Partner.
What to expect.
Counder Conference is where the network gathers. Five days in Cape Town, 25–29 January 2027 — 500 Counder members from around the world.
Every invitation includes
Full conference programme
Curated dinners, salons, and excursions
+1 guest to Counder & Friends
Mission Partner perks (own contribution)
Official Mission Partner recognition
A seat at the partner reception
Early access to the conference app to pre-reserve sessions and excursions
A confirmation email is on its way. We can’t wait to see you in Cape Town.
COUNDER & FRIENDS — 29 JAN 2027 · CAPE TOWN
Join Counder & Friends.
Counder & Friends is shaped by our partners — from organisations to individual Equity Partners and Mission Partners — each bringing guests from their networks for a day of hosted events and an evening celebration. We’re putting together the full programme for 2027 and will share it closer to the conference.
Interested in attending? Join the waitlist and we’ll keep you in the loop — insights from the network, the programme as it takes shape, the partners involved, and how to register.
Counder & Friends.
Counder & Friends brings a vibrant mix of people — a day of partner-hosted events and an evening celebration, sparking further insight and connection.
You’re on the list.
We’ll be in touch as the Counder & Friends programme comes together — with updates on partner events and how to register when it opens.
Curated for breadth and depth.
We curate for
Breadth across disciplines — investment, corporate leadership, entrepreneurship, public service, culture, sports, and philanthropy
A diverse mix of regions, backgrounds, and perspectives
Long-term thinking and candid dialogue
Mission Partner perks (if approved)
A place at Counder Conference (25–29 January 2027)
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